It's Not For Everyone. 🤷

Hey Ledgers,

For one day each year, Lincoln’s fandom of college football is eclipsed by its big brother, professional football. And that day is soon upon us — Super Bowl Sunday.

The crowning achievement of American progress will be on full display this weekend as the Kansas City Chiefs and the San Francisco 49ers go to battle in Las Vegas. With no shortage of sports bars across the capital, the harder choices will be where to spend your unofficial American holiday, and who to watch it with.

For all the non-sporty types reading, here are four words to help you get through the night: Taylor Swift. Usher. Ads. Spongebob.

In this week’s issue:

• NE Slogan: It’s not for anyone.

• Artemis Fowl: Lincoln student solves ancient code.

• What To Do: Lincoln Exposed, Toby Keith Karaoke, and Super Bowl Sunday.

• Sportz: Athletes! We got ‘em.

• Neighborhood Watch: Sheri-dang, that’s a spicy meatball.

Appreciate all of the support for TLL so far. We grew 3X last week and had a lot of fun convos along the way as a result. If you’re new here, welcome. I hope you enjoy it!

P.S. We’re still working to get this out on Thursdays. But in the meantime, happy Friday. ✌️

- Landon

SLOGAN

Apparently, “It’s not for anyone”. 🤷

Like aging milk, Nebraska Tourism’s controversial slogan “Nebraska, honestly it’s not for everyone”, has reached the end of its shelf life.

Released in 2019, the slogan garnered national attention and several awards for its edgy and self-deprecating nature. The change-up comes after a record year for Nebraska Tourism, which saw revenue up 19.8% ($4.3 billion total) according to the 2023 Nebraska Tourism Commission Annual Report. The report also suggests that "Nebraska is now tied for 41st in the country as a destination that people are looking to visit in the next two years" (lol).

From a national perspective, the campaign was regarded as a stroke of brilliance, but Nebraskans remained polarized. On one side were those who saw the headline as a funny and ironic jab at their home state. On the other, people who were tired of seeing Nebraska as the butt-end of a joke.

What’s next?: The Nebraska Tourism Commission will now look to find something a bit more appealing to both tourists and Nebraskans.

📌 Why it matters:
Whether we admit it or not, advertising works. And slogans are a key tool for tourism commissions. Nebraska's 2019 campaign contributed to a record $3.5 billion in tourism revenue. Although it's not the sole factor, the campaign has boosted Nebraska's appeal as a travel destination.

ARTEMIS FOWL

UNL student helps decode ancient passages. 📜

In November of 2023, Luke Farritor, a computer science student at UNL and former SpaceX intern, achieved a breakthrough by deciphering a Greek word from a scroll blackened by the Mount Vesuvius eruption, nearly 2,000 years ago. For his efforts, he received international recognition and a cool $40,000 from organizers of the Mount Vesuvius Challenge.

This week, he did it again. Farritor, alongside Youssef Nader, and Julian Schilliger, were named co-winners of the $700,000 prize as part of the Vesuvius Challenge for their efforts to decode an ancient scroll recovered from the library of Herculaneum, a Roman Town.

A legend in the making? Farritor’s achievements have captured the public's imagination and are the seeds of modern-day lore. We’re watching with great interest to see what he’ll do next.

CRACK THE CODE
Using the numbers below, reveal the pass code.
3 | 15 | 18 | 24

See the footer for the answer 👇

WHAT TO DO

Local bands, karaoke, and… Super Bowl Sunday.

There’s plenty of time between now and kickoff. Here’s what to do leading up to the big game and the best places to watch it.

• 🎸 Lincoln Exposed.
  100 local bands across four days. Check the band list to find the right vibe, or go with the flow. Bounce between venues and grab a drink or two along the way.
  GET TICKETS

• 🎤 Take to the stage, boss.
  In honor of the late Toby Keith, do your best rendition of “I Wanna Talk About Me”. Grab dinner in Fallbrook before heading to Steve O’s.
  GET DIRECTIONS

• 🏈 Watch the Game.
  Need a place with food? Rosie’s South and Tanner’s have you covered. Looking for a place where a “kind of sporty” squad can watch, Occidental is the move.
  GET HYPED

SPORTZ

Sporty headlines for sporty individuals.

• 🏀 NCAAWB: Ticket prices are skyrocketing for Sunday’s matchup with Iowa. Caitlin Clarke is 33 points away from breaking the NCAA scoring record.

• 🏐 Volleyball: Omaha Supernovas make a coaching change after two matches.

• ⛹️ NCAAMB: Husker Men’s basketball ends a tough stretch with a loss at Northwestern (68-80). They play Michigan at home on Saturday.

• 🏉 Football: Sexy Rexy (Rex Burkhead) retires from the NFL after 10 years.

• 🥎 Softball: UNL loses season opener (8-0) to #7 Washington in Puerto Vallarta, Mexico

• 🏒 NHL: Could Omaha be an expansion market for pro hockey?

NEIGHBORHOOD WATCH

2140 Sheridan Blvd, Lincoln, NE 68502

Sheri-dang, that’s a nice house. 😮

Situated on one of Lincoln’s most iconic drives, this brick beauty is classic elegance at its best. In case you have $900k in spare change to buy it, here’s how we think you’d spend each season in this home.

🌞 Summer: Long summer days will see you relaxing in a hammock in the shaded backyard and sipping a tall glass of crisp, cool cucumber lemonade. As the afternoons become too hot, you’ll retreat to your study where you’ve decided to take up watercolor painting.

🍂 Fall: You’ll embrace Halloween with open arms, decorating the lawn with a nostalgic aesthetic (more sheet ghosts, less 20ft demon creature). Sheridan is a hotspot for trick-or-treaters and you’ll be the house that gives out full-sized candy bars.

🥶 Winter: You’ll host iconic soirees for you and yours. Guests will browse a buffet of assorted dishes sprawling across the giant island. After dinner, your group will retreat to the den to sit around the fire with cocktails and warm conversations.

🌷 Spring: As winter thaws, spring will see you gardening in a pair of rain boots. You’ll get blisters because rain boots were designed for looks, not comfort 💁‍♀️. Your spouse will remind you of this fact. You’ll get into an unnecessary argument, but everything will pass by dinnertime.

❤️ KEEP: The shutters, the millwork, the mosaic tile, the closed layout, the almost-McCallister vibes.

🗑️ TOSS: The chandeliers that appear to be in every room, the remaining two prong outlets from hell, and we may just need to inspect the roof (although it could just be the blur on the photos).

The Details:

• 3,705 Sq Ft

• 4 Bed, 5 Bath

• Built in 1913

• A built-in cabinet begging to store your grandma’s fine china 🥣 

CHECKLIST

Things to do if you’re feeling ambitious this weekend.

🦬 Make Wings: Become a Super Bowl legend with this wings recipe.

🍁 Leaves: Rake a few bags before the rainy season and avoid the wet mush.

📞 Call A Friend: Take a few minutes to call a friend, it will be well worth it.

👾 Passwords: Update a few of those passwords that are probably too old.

HEADLINES

More headlines from around the capital.

• Open Harvest: The Telegraph District location of Open Harvest is officially open.

• DC Bound: Hannah Tang, a Lincoln East student is selected for U.S. Senate Youth Program.

• Shelter: Lincoln receives $5.1M in funding to reduce homelessness.

🐻 WEEKLY WILDCARD (a headline we never saw coming)

• Lincoln man tapped as Casey’s first Chief Beer and Pizza Officer.